Andrea Bassett, B2B Copywriter, Toronto
Andrea Bassett, executive ghostwriter, shares her thoughts here.
Before you go all-in on a big project with your new freelance executive ghostwriter, maybe get to know her a bit first. Here’s how, for 1,000 bucks or less.
Read MoreThere are some rumours flying about executive ghostwriting. Keep reading to hear four executive ghostwriting myths … BUSTED!
Read MoreIs it a good idea to have your subject matter experts write some of your marketing content? Or is there a better way?
Read MoreB2B clients are people, first and foremost. That means they want content they can tell was prepared with them in mind. That’s where thinking of your audience comes in.
Read MoreEver wonder what you get when you hire a copywriter to write a case study, white paper or email marketing campaign? Wonder no more!
Read MoreHere's what middle-aged eyeballs think of tiny grey font on a white background...
Read MoreAs a marketing manager, your cup runneth over with demands for quality content to generate and nurture leads. So you don't have time to waste on unprofessional freelancers. Here's what you can expect when you work with a professional B2B copywriter...
Read MoreThere are 3 ways to get your business blog content written and they can all work. Keep reading to see which system would work best for your business...
Read MoreA blog style guide is a simple document that outlines the formatting, tone and content guidelines for your blog (or other publication). Use one to make your business voice consistent. Here's how...
Read MoreIn business blogging, there's a line between order and chaos. Using a blog editorial calendar is one practical way to stay on the right side of the line. Get yours FREE today!
Read MoreTo create a successful business blog, you have to keep your audience in mind. Here are 5 ways to come up with blog ideas that your audience will appreciate.
Read MoreBusiness blogs get off track easily. Not from maliciousness or apathy, more likely because of overwhelm, inconsistency, being in a hurry and possibly being afraid of having nothing to say. Use the funny-or-useful decision-making shortcut to keep your business blog on track.
Read More
Ever wonder what the point of your website is? Then you’ll be interested in the answer to this question, “Should you put your email address on your website?”
Read MoreYou write case studies because you want to build your business. So, what makes a good case study from a prospect’s point of view?
Read MoreSometimes regular folks read case studies. What makes a good case study from a casual reader's point of view?
Read MoreYou want to hire a copywriter who can write. But you also want to hire someone you enjoy working with. Would working with Andrea Bassett be good? Yes.
Read MoreYou owe it to your business to find someone who can write effective case studies.
Read MoreYou’ve got a great product or service that really helps clients. How do you use a case study to showcase that? You make your client the hero.
Read MoreContinuous improvement means always getting better. No end in sight. Is that amazing or depressing?
Read MoreI took a breath, told myself, ‘Fortune favours the bold’, and knocked on the closed door. What did I need to do? And why use this 4-word pep talk?
Read MoreAndrea Bassett is an executive ghostwriter and content writer who specializes in working with executives and marketing teams at corporate wellness, group benefits, insurance, employee assistance programs (EAP) and digital health organizations.
To chat about an upcoming thought leadership or content marketing project, connect with Andrea at andrea@redsailwriters.com or 647-502-3187. To receive Andrea Bassett's free and fun monthly newsletter, Secrets from an Executive Ghostwriter, click here.
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