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Red Sail Writers

Andrea Bassett, B2B Copywriter, Toronto

Blog

Andrea Bassett, executive ghostwriter, shares her thoughts here.

Red Sail Writers

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September 21, 2018

Put SMEs in the right place in your content marketing system

September 21, 2018/ Red Sail Writers/ Andrea Bassett
Put SMEs in the right place in your content marketing system

Is it a good idea to have your subject matter experts write some of your marketing content? Or is there a better way?

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September 21, 2018/ Red Sail Writers/ Andrea Bassett/
B2B content, Continuous improvement
July 21, 2017

Fortune favours the bold

July 21, 2017/ Red Sail Writers/ Andrea Bassett
Fortune favours the bold

I took a breath, told myself, ‘Fortune favours the bold’, and knocked on the closed door. What did I need to do? And why use this 4-word pep talk? 

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July 21, 2017/ Red Sail Writers/ Andrea Bassett/
Continuous improvement
June 09, 2017

What's so important about your LinkedIn summary?

June 09, 2017/ Red Sail Writers/ Andrea Bassett
What's so important about your LinkedIn summary?

People jump to skimming-mode pretty easily so create a dazzling summary on LinkedIn and catch their attention before it’s too late! 

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June 09, 2017/ Red Sail Writers/ Andrea Bassett/
LinkedIn Savvy, Continuous improvement

Andrea Bassett is an executive ghostwriter and content writer who specializes in working with executives and marketing teams at corporate wellness, group benefits, insurance, employee assistance programs (EAP) and digital health organizations.

To chat about an upcoming thought leadership or content marketing project, connect with Andrea at andrea@redsailwriters.com or 647-502-3187. To receive Andrea Bassett's free and fun monthly newsletter, Secrets from an Executive Ghostwriter, click here.

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