Put SMEs in the right place in your content marketing system
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Is it a good idea to have your subject matter experts write some of your marketing content? Or is there a better way?
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Fortune favours the bold
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I took a breath, told myself, ‘Fortune favours the bold’, and knocked on the closed door. What did I need to do? And why use this 4-word pep talk?
Read MoreWhat's so important about your LinkedIn summary?
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People jump to skimming-mode pretty easily so create a dazzling summary on LinkedIn and catch their attention before it’s too late!
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