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Red Sail Writers

Andrea Bassett, B2B Copywriter, Toronto

Blog

Andrea Bassett, executive ghostwriter, shares her thoughts here.

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July 14, 2017

If thinking is so important, why are we too busy for it?

July 14, 2017/ Red Sail Writers/ Andrea Bassett
If thinking is so important, why are we too busy for it?

People seem too busy to think. But thinking is essential - as Oprah would say - for ‘living your best life’. So…are you thinking enough?

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July 14, 2017/ Red Sail Writers/ Andrea Bassett/
July 07, 2017

What the heck is a case study anyway?

July 07, 2017/ Red Sail Writers/ Andrea Bassett
What the heck is a case study anyway?

A case study is a success story where your client is the hero. How does your business solve your client’s problems? Are you using case studies? 

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July 07, 2017/ Red Sail Writers/ Andrea Bassett/
Case study
June 23, 2017

Is your LinkedIn profile any good?

June 23, 2017/ Red Sail Writers/ Andrea Bassett
Is your LinkedIn profile any good?

You’re a professional so you’re on LinkedIn. Ever wonder, ‘Is my LinkedIn profile any good?’ Check out these clues and see for yourself!  

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June 23, 2017/ Red Sail Writers/ Andrea Bassett/
LinkedIn Savvy
June 09, 2017

What's so important about your LinkedIn summary?

June 09, 2017/ Red Sail Writers/ Andrea Bassett
What's so important about your LinkedIn summary?

People jump to skimming-mode pretty easily so create a dazzling summary on LinkedIn and catch their attention before it’s too late! 

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June 09, 2017/ Red Sail Writers/ Andrea Bassett/
LinkedIn Savvy, Continuous improvement
May 26, 2017

Why LinkedIn matters (and also why thinking matters)

May 26, 2017/ Red Sail Writers/ Andrea Bassett
Why LinkedIn matters (and also why thinking matters)

LinkedIn matters if you want to build your career. Are you thinking about what you want your profile to say about you?

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May 26, 2017/ Red Sail Writers/ Andrea Bassett/
LinkedIn Savvy
Thinking, Flowchart
May 12, 2017

A headshot says 1000 words…don’t make them career-limiting

May 12, 2017/ Red Sail Writers/ Andrea Bassett
A headshot says 1000 words…don’t make them career-limiting

Your headshot on LinkedIn says something about you. Are you scaring away potential bosses or clients with your LinkedIn picture? 

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May 12, 2017/ Red Sail Writers/ Andrea Bassett/
LinkedIn Savvy
LinkedIn profile, Head shots
April 28, 2017

The Human Resources Force awakens on Kylo Ren

April 28, 2017/ Red Sail Writers/ Andrea Bassett
The Human Resources Force awakens on Kylo Ren

What would happen if Supreme Leader Snoke had a human resources department to deal with? A performance review for Kylo Ren.

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April 28, 2017/ Red Sail Writers/ Andrea Bassett/
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Andrea Bassett is an executive ghostwriter and content writer who specializes in working with executives and marketing teams at corporate wellness, group benefits, insurance, employee assistance programs (EAP) and digital health organizations.

To chat about an upcoming thought leadership or content marketing project, connect with Andrea at andrea@redsailwriters.com or 647-502-3187. To receive Andrea Bassett's free and fun monthly newsletter, Secrets from an Executive Ghostwriter, click here.

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