You write case studies because you want to build your business. So, what makes a good case study from a prospect’s point of view?

Sometimes regular folks read case studies. What makes a good case study from a casual reader's point of view?

You owe it to your business to find someone who can write effective case studies. 

You’ve got a great product or service that really helps clients. How do you use a case study to showcase that? You make your client the hero. 

A case study is a success story where your client is the hero. How does your business solve your client’s problems? Are you using case studies?