TESTIMONIAL: Emergency physician and former marine talks about the case study process
/Here's what Dr. Jonathon Sullivan had to say about working with me on some case studies for Greysteel, his strength training business.
“My only concern was that my clients wouldn’t be inconvenienced or uncomfortable and they weren’t. You made it comfortable for them. It’s been completely painless – all I had to do was decide which people I wanted you to work with. You let me know what was happening at each stage of the game. Pretty smooth process. ”
And then, when they were done, Sully said this:
“These things are beautiful – I couldn’t be happier.”
Ever wonder what case studies look like for different audiences?
Here's a good example.
Dr. Sullivan wrote a case study about John C. on the Starting Strength site. Audience: other Starting Strength coaches and those keenly interested in barbell mechanics.
Have a look at Modifying the Program for Geezers here.
The case study I wrote about John C. for Greysteel's potential client audience is here. You can also see John's story in a great 10-minute video on the same page.
So remember folks: different audiences want different stories.
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