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Red Sail Writers

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  • Why me?/
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  • Newsletter archive/
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Red Sail Writers

Andrea Bassett, B2B Copywriter, Toronto

Portfolio (old)

Andrea Bassett, executive ghostwriter & content marketing writer, shares her success stories and testimonials here. 

Red Sail Writers

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Some work and some thoughts about working with me...

 

August 15, 2019

PROJECT: Echoworx B2B technology ghostwriting

August 15, 2019/ Red Sail Writers/ Andrea Bassett
PROJECT: Echoworx B2B technology ghostwriting

One-sheet project summary: On this project, I work with the Marketing team to create reader-friendly and educational articles for the Echoworx corporate blog about cybersecurity issues and solutions, including encryption.

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August 15, 2019/ Red Sail Writers/ Andrea Bassett/
Project summary, Testimonial
August 15, 2019

PROJECT: Thorpe Benefits business development content

August 15, 2019/ Red Sail Writers/ Andrea Bassett
PROJECT: Thorpe Benefits business development content

One-sheet project summary: This project included interviewing a subject matter expert and revising an article to turn it into a more compelling business development tool, using elements of B2B copywriting.

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August 15, 2019/ Red Sail Writers/ Andrea Bassett/
Project summary, Testimonial
February 06, 2019

PROJECT: OpenText brand editorial project

February 06, 2019/ Red Sail Writers/ Andrea Bassett
PROJECT: OpenText brand editorial project

One-sheet project summary: This project included minor revisions, major re-writes and writing new collateral. My contribution included reviewing and improving more than 63,000 words worth of B2B content.

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February 06, 2019/ Red Sail Writers/ Andrea Bassett/
Project summary, Testimonial
July 21, 2017

PROJECT: author of chapter 56 in the book, Employee Benefits in Canada

July 21, 2017/ Red Sail Writers/ Andrea Bassett
PROJECT: author of chapter 56 in the book, Employee Benefits in Canada

One-sheet project summary: I was the author of the “Employee Assistance Programs” chapter of the fourth edition of Employee Benefits in Canada.

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July 21, 2017/ Red Sail Writers/ Andrea Bassett/
Project summary
July 14, 2017

PROJECT: co-author of chapter 27, Morneau Shepell Handbook of Canadian Pension and Benefit Plans

July 14, 2017/ Red Sail Writers/ Andrea Bassett
PROJECT: co-author of chapter 27, Morneau Shepell Handbook of Canadian Pension and Benefit Plans

One-sheet project summary: I was the co-author of the “Employee Assistance Programs and Other Employee Benefits” chapter for the 16th edition of the Morneau Shepell Handbook of Canadian Pension and Benefit Plans.

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July 14, 2017/ Red Sail Writers/ Andrea Bassett/
Book, Project summary
 

Want to talk about working with a professional ghostwriter?

Contact me today to have a no-obligation chat about your next thought leadership content marketing project.  

Andrea Bassett is an executive ghostwriter and content writer who specializes in working with executives and marketing teams at corporate wellness, group benefits, insurance, employee assistance programs (EAP) and digital health organizations.

To chat about an upcoming thought leadership or content marketing project, connect with Andrea at andrea@redsailwriters.com or 647-502-3187. To receive Andrea Bassett's free and fun monthly newsletter, Secrets from an Executive Ghostwriter, click here.

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