Thought leadership packages for benefits executives
Are you a benefits executive with thought leadership content stuck in your head?
Does writing always fall to the bottom of your list, even though you’ve got a lot to share with your professional community?
This is totally normal!
And it’s why many executives work with ghostwriters.
When you work with me, I take the mountain and turn it into a molehill. Your thought leadership task changes. It’s no longer sitting for hours in front of a blank screen, organizing your thoughts in the perfect order. Instead, it’s having a pleasant chat with me and answering my questions in a low-pressure conversation.
Then you get on with your week and in the background, I turn our conversation into a clear article that showcases your thought leadership and workplace-appropriate personality. Revisions are minor and easy, and we do them however you like—either through tracked changes or in another conversation.
The clean and final copy goes to you and your team for publication and we schedule our next chat for the next article. It’s no longer on your to-do list; it’s in your calendar. And, as you know, what gets scheduled gets done.
Why thought leadership?
There are many reasons to become a thought leader or thought authority. Fame, business growth, visibility and credibility, helping others, giving back to your professional community, advocating for a cause, creating a lasting legacy, etc.
The executives I work with are driven by a desire to help others—and this comes from sharing hard-won knowledge and expertise. Fame and business growth are side effects, not the main reasons they build their thought authority platforms.
What to do with your thought leadership content
Becoming a thought leader or thought authority isn’t an overnight thing accomplished by an executive and a ghostwriter. It requires a strategy, a plan and a team to make it all work. That team could include a public relations expert, thought leader strategist, ghostwriter and editor, marketing and social media folks and project manager to keep everything on track. Publishing your content internally is less complicated than submitting quality content to external industry publications. But whatever route you take, consistency is essential—in the tone and style and the publishing and promotion schedule.
Who are these thought leadership ghostwriting packages for?
This package is for seasoned benefits executives who’ve been around the block long enough to earn some battle scars. The kind of battle scars that—if these experiences are shared—can save up-and-comers the trouble of making all the same mistakes.
It’s for folks who respect their clients and professional community and want to give back. To be of service. To inject a little fun and humour into work-related topics that can be dry.
It’s for professionals who want to become known as an expert in their field and are committed to building their platform consistently over time.
It’s for executives who know it takes a team to build a thought leader.
If you’re in this for the fame and fortune and you need a ghostwriter, I’m probably not the right fit for you. Even though I’d love fame (for you) and fortune (for both of us), pursuing these things directly doesn’t move me.
However, if you’ve got a burning desire to help others by taking what’s in your brain and putting it out into the world, then we’re much more likely to be a great fit working together. Being of use and helping people is awesome to me; the business growth is the gravy. [Trust me, I do love gravy.]
The Benefits Executive 90-day Thought Leadership Program
If you’re bursting with industry expertise you’d like to share, but don’t want to spend hours at the keyboard writing it all down and figuring out what to do with it when it’s done, this program is for you.
This 90-day program includes:
A pre-work questionnaire about your objectives for your thought leadership content.
A review and evaluation of your current thought leadership content and platform.
One 60-minute strategy session, where we create a plan for what you’d like to cover in your next six thought leadership articles.
A content marketing plan—based on your questionnaire and our strategy session—that covers the next 90 days with recommendations for the next 180 days.
Six 60-minute article interview sessions; in each call, I ask you what you’d like to say about the topic at hand.
Six ghostwritten articles based on the topics from the content marketing plan; articles are as long or short as they need to be, likely ending up in the 900 to 1500-word range.
A customized LinkedIn post library. Throughout our time together, I’ll create 50 evergreen LinkedIn posts that you can use to get your thought leadership out to your peers, 1300 characters at a time.
Six revision sessions to get your input on the article drafts. The revision sessions can be done via tracked changes or over the phone, whichever works best for you.
Unlimited email and phone interaction with me during the program.
30 days of follow-up after the program is complete.
The Spanish Inquisition (now you can expect it), plus a satisfying number of laughs.
The Benefits Executive Thought Leadership Starter Package
If you think 90 days with Andrea Bassett might be too much right now, try out the starter package instead.
With the starter package, we work together on a couple of deliverables. This gives us a chance to figure out if we’re a good fit working together while creating real thought leadership content you can use now and forever. Depending on your schedule, we accomplish all this within three to four weeks.
The starter package is a good idea if we’ve just met or if you haven’t been referred to me by a trusted colleague, friend, mentor, dentist etc.
This starter package includes:
A pre-work questionnaire about your objectives for your thought leadership content.
A review and evaluation of your current thought leadership content and platform.
Two 60-minute article interview sessions; in each call, I ask you what you’d like to say about the topic at hand.
Two ghostwritten articles based on the topics from the content marketing plan; articles are as long or short as they need to be, likely ending up in the 900 to 1500-word range.
A customized LinkedIn post starter kit. I’ll create 15 evergreen LinkedIn posts that you can use to get your thought leadership out to your peers, 1300 characters at a time.
Two revision sessions to get your input on the article drafts. The revision sessions can be done via tracked changes or over the phone, whichever works best for you.
The Spanish Inquisition (now you can expect it), plus a satisfying number of laughs.
I’ve been ghostwriting for executives for more than eight years. What my executives really appreciate is my ability to get their wisdom, expertise and knowledge out of their heads and onto paper. Plus, they love that I make the whole process as seamless and easy as possible.